Professor of Marketing Analytics / Big Data / CRM at Ghent University.
Associate professor Department of Management Science & Technology at Athens University Economics & Business.
Zyed and Cédric are the two founders of Alkimea.
They bring their cumulated 25 years of experience in retail consulting to support retailers and FMCG companies to make better fact-based decisions.
Among his previous positions, Zyed has spent more than 7 years at emnos (retail big data solution company), starting as a manager and ending-up heading the Southern Europe business (8 digit business). During this period Zyed has developped a strong experience of retail and consumers goods, working closely with clients like Carrefour, Auchan, Franprix, P&G, Unilever, Coca-Cola on their sales, category management and marketing strategies.
Before emnos, Zyed has spent 6 years at Yves Rocher, and 3 years at PWC.
Zyed holds a Master Degree in Life Science from AgroParisTech.
Cédric Chéreau, CEO and Co-Founder of Alkimea, has more than 12 years of experience in retail consulting, supporting retailers and FMCG companies from Europe and North America.
Among his previous positions, Cédric spent more than 9 years at emnos, in Paris and Chicago, as a Consulting Manager and Director bringing his strategic and analytical expertise to many retailers, including Carrefour Group, Walgreens, Target, Giant Eagle and Auchan. With them, he also led collaborative projects on "stealth" pricing, category management and CRM optimization with all the biggest FMCG companies such as Coca Cola, L’Oréal, Procter & Gamble, Unilever, Danone, PepsiCo and Kimberly Clark.
He also worked at Ellipsa, a consulting firm specialized in distribution networks optimization based in Paris and at LVMH group as a Project Manager in New York City.
Cédric Chéreau holds a Master of Science in Marketing from EDHEC.