The consumer and shopper journey framework

In 2011/2012 Luc developed the Consumer&Shopper insightmodel and business framework for ECR Europe together with dr Brian Harris, president & founder of the the Partnering Consulting group in USA, Rewe (Dr Olaf Gens), Kraft (James Macnaughton) The Coca-Cola Company (Bernard Fevry) and Carrefour, Colgate, Unilever, ...

The resulting blue book is available for downloading from the ECR Europe website publications. It has become a standard for multinationals to develop 360° shopper & consumer go to market plans. You can also ask us the ECR Europe 2012 presentation of the first business case piloting in Grece with Spar Veropoulos. 

http://ecr-all.org/files/The-Consumer-and-Shopper-Journey-Framework.pdf

ECR Europe Blue Books

We are Lead authors of ECR Europe Blue Books.

  • April 2011: The Consumer & Shopper path to purchase Journey (insights model and framework)
  • 2003: Guide to Collaborative Relationship Management
  • 2000: The essential Guide day to day Category Management