The consumer and shopper journey framework

In 2011/2012 Luc developed the Consumer&Shopper insightmodel and business framework for ECR Europe together with dr Brian Harris, president & founder of the the Partnering Consulting group in USA, Rewe (Dr Olaf Gens), Kraft (James Macnaughton) The Coca-Cola Company (Bernard Fevry) and Carrefour, Colgate, Unilever, ...

The resulting blue book is available for downloading from the ECR Europe website publications. It has become a standard for multinationals to develop 360° shopper & consumer go to market plans. You can also ask us the ECR Europe 2012 presentation of the first business case piloting in Grece with Spar Veropoulos.

ECR Europe Blue Books

We are Lead authors of ECR Europe Blue Books.

  • April 2011: The Consumer & Shopper path to purchase Journey (insights model and framework)
  • 2003: Guide to Collaborative Relationship Management
  • 2000: The essential Guide day to day Category Management